A new collection of Barbies was created for the International Day of the Girl. Team Barbie features four world-class rugby players – Ilona Maher (U.S.), Ellie Kildunne (England), Nassira Konde (France), and Portia Woodman-Wickliffe (New Zealand).

These new Barbies are not fashion divas. They are built like athletes. They have strong bodies and sculpted muscles. 

Strong and proud

Why did Mattel bring out Team Barbie? A study of girls 6-14 shows almost half of them don’t feel confident while playing sports. And by age 14, one in three girls stops playing.